In my previous role as Social Media Manager at VisitScotland, my team (Digital Marketing) was nominated for a Digital Marketing awards for our content marketing campaign 'Shetland Ponies in Cardigans' (read my interview about the campaign).
Well, last week was the awards ceremony and while we didn't win, it was exhilarating having been shortlisted - it's the first time ever VisitScotland has been recognised for its digital marketing activity!
Excellent, or as Brian Solis would say 'Remarkable' effort by the entire team.
On the left you can see a pic from the campaign and in the interview I talk about the psychology of sharing and my content marketing philosophy.
What a coincidence, too, that Three's #danceponydance broke just a few weeks after our own Shetland Ponies in Cardigans campaign. Check out Three's Dancing Ponies below - don't they look strangely similar? GREAT campaign 🙂