The Sally Bercow Twitter case came to a conclusion this month.
Her tweet, which was found libelous by the High Court of Justice was:
Why is Lord McAlpine trending? *Innocent face*
What does this mean?
It shows you can no longer ignore what your people (i.e. your staff) say on social media.
As a result of the Sally Bercow Twitter scandal, a council in Buckinghamshire proudly announced this week that it was drawing up a social media policy to avoid any communication mishaps and potential pitfalls!
I think that's a great idea - in fact a social media policy should be standard requirement for all organisations and companies - think of it as an IT policy for communications.
You really need to guard your organisation. For more on the legal aspects of the Sally Bercow Twitter case, check out this article on Marketing Week.