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Teaching Digital Marketing – How to get it right

Teaching Digital Marketing
Image copyright Rob McDougall

The other day, someone asked me about teaching digital marketing - specifically, at Higher Education level.

You see, in my past life I used to be an academic, and I've spent plenty of years studying both at German and UK universities!

I've also taught a good few undergraduates in Media Studies, and in my past role ran a few social media workshops and training courses.

Anyway, great question! I've given it some thought and have come up with a proposal on teaching digital marketing in higher education.

The goal is to turn the next generation of marketers into business savvy digital marketing professionals! Hurray! Here's my presentation - what strategies would you use?




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