I'm pleased to announce I will be running a tourism marketing workshop titled 'Marketing For Small Businesses' in Aberdeen on 26th March 2014.
It's part of the Aberdeen City and Shire Tourism Conference and their theme this year is Improving the Customer Journey. This is very much aligned with my own conviction for customer experience being at the heart of modern marketing and indeed the key to modern business success.
And as a small business, it's more important than ever to own your marketing and understand your customer, so that you can exceed their expectations and, as marketing has it, satisfy their needs and wants.
I will aim to focus the workshop on practical, actionable tips and yes, a fair amount of it will focus on the opportunities of digital marketing, including Google Analytics, local SEO, and mobile.
After all, that's my area of expertise, and it aligns nicely with Robert Gordon University's practice-based Digital Marketing Masters on which I'll be teaching from September 2014.
On a personal note, I'm very happy to be involved with tourism marketing again, having previously worked as VisitScotland's Social Media Manager for 2 years, and having done plenty of digital tourism marketing for my friends who own a holiday let in Italy.
To find out more and register, please visit the Aberdeen City and Shire Tourism Conference event page.