I love speaking at events and conferences and pride myself on being able to engage any audience. I’m able to draw on different personas depending on context and audience – from lecturer and teacher to coach and evangelist. Communication is a two-way street and I always aim to leave my audience happier, more excited, and with at least one light-bulb moment to take away.
Events and Publicity
Please find below a selection of event engagements and other publicity.
- Generative AI in B2B Content Marketing: A hands-on workshop (workshop). Midlothian & East Lothian Chamber of Commerce Business Expo, Musselburgh, 2023.
- How to embed Generative AI in Marketing Assessment (event speaker), Vice Principals Learning and Teaching meeting, University of Edinburgh, 2023
- Digital Market Analysis (online workshop), Jumping In: Digital Upskilling Programme, West Lothian College, 2021
- How to embed data skills in a ‘soft’ subject: A practice-informed approach (online workshop), City Deal event, Edinburgh Napier University, 2021
- Social Media Communications: Engagement, Content and Innovation (event speaker / panel member), Holyrood, 2019
- GDPR Scotland (event speaker / panel member), DIGIT, 2018
- Effective Digital Communications (event speaker / panel member), Holyrood, 2018
- RGU students pitch to Aberdeen International Airport (Coverage of airport partnership), SBNN, 2017
- Google Analytics for the Third Sector (One Digital, event speaker / workshop), SCVO, Aberdeen 2016
- Digital Skills for Graduates (event speaker / panel member), Holyrood, 2016
- Social Media Marketing (audio lecture), HenryStewart Talks, 2015
- Is my website working?, Tourism Intelligence Scotland webinar, 2014
- Was ist social SEO / What is social SEO?, akm3 blog, 2013
- Blogmanay Scotland drive reaches 80m people, The Scotsman, 2013
- Interview – Operation Shetland Ponies, #TheDigitals 2013 – Awards Yearbook, 2013
- Various posts on VisitScotland’s Blog, VisitScotland,2012-2013
- ‘Scots get social: top tips for managing internal social media campaigns’, eyefortravel, 2012